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Sponsorship & Advertising
The mission of Navy Morale, Welfare and Recreation (MWR) is to deliver high-quality programs and services that effectively contribute to the morale, well-being, and quality of life of the military community who serve and stand ready to defend our nation. We support over 100,000 people –Active Duty Service Members and their families, DoD Employees, Military Retirees, government contractors, and other eligible participants.
MWR at Naval District Washington (NDW) is comprised of seven military installations and 23 sub-sites located throughout the District of Columbia, Maryland and Virginia (DMV) Metro Area. NDW is home to the Commander, Navy Installations Command (CNIC); Naval Sea Systems Command (NAVSEA) Headquarters; Naval Engineering Logistics Command; and many other military units and organizations to include Walter Reed National Military Medical Center and Defense Intelligence Agency (DIA).
Commercial sponsorship and advertising are a win-win opportunity! It allows your business to deliver its message to an often hard to reach, but valuable target audience while supporting MWR programs through a monetary fee paid and/or in-kind product.
For more information, email us.Commercial sponsorship offers an array of promotional opportunities that will increase visual identity and brand recognition to our consumers. Sponsors have a variety of events from which to choose to effectively and strategically reach their target audience and showcase their products and services in addition to developing sales leads. As a result, sponsors receive high visibility which can help shape the buying habits and attitudes of the military consumer.
Sponsor Benefits
- Event Title - Sponsor’s name included in event title "Presented by" in all promotional exposures
- Recognition on print and digital advertisements for duration of event promotion
- Sponsor mentions on event PSAs
- Recognition on event webpage
- Booth space with company representatives and permission to showcase corporate literature, promotional items, products/samples and develop lead lists
- Sponsor banner(s) displayed at the event
- Exposure at MWR events of your choice throughout the year
- Sponsor mentions on electronic marquees
Advertise with MWR! Place your company’s message in front of thousands of military members. Our installation advertising locations are strategically chosen based upon high visibility and traffic - both vehicle and pedestrian.
| Digital Media | Print Avenues | ||
|---|---|---|---|
| Digital Screens | Publications | ||
| Bowling Center Monitors | Posters | ||
| Movie Theaters | Banners and Roll-Up Displays | ||
| e-NEWS | Stage Banners |
Digital Media
Digital Screens
Five installations provide the opportunity to advertise directly inside 14 MWR facilities through full color, digital signage. Installations include NSA Bethesda, NAS Patuxent River, NSA South Potomac (Indian Head and Dahlgren) and Joint Base Anacostia-Bolling (JBAB) with monthly exposures over 25,000. For example, Fitness Center I at JBAB sees over 500 patrons daily!
| Monthly Rates | |
|
10 Seconds Static Format: 1920px X 1080px; Med Res. JPG, RGB, 150dpi |
$900 |
| 30 Seconds Silent Video Format: Windows Media Video (*.wmv); widescreen preferred; HD or normal quality |
$1,500 |
Bowling Center Monitors
Advertise on 72 screens located above each lane at five bowling centers! Bowling Centers are located at NAS Patuxent River, NSA South Potomac (Indian Head and Dahlgren) and Joint Base Anacostia-Bolling (JBAB) with patron usage of over 7,000 weekly patrons.
15 Seconds Static
Format: 1920px X 1080px; Med Res. JPG, RGB, 150dpi
$1,000
Movie Theaters
MWR brings the magic of cinema to life by showing first-run movies at discounted prices to eligible patrons. Two movie theaters are located within Naval District Washington; NSF Dahlgren and NAS Patuxent River. NSF Dahlgren has 12 showings per month with a monthly attendance of 700. NAS Patuxent River offers 36 showing per month with a monthly attendance of 6,200.
| Monthly Rates | |
|---|---|
|
20 Seconds Static Format: 1920px X 1080px; Med Res. JPG, RGB, 150dpi |
$500 |
| 30 Seconds Video Format: Windows Media Video (*.wmv); widescreen preferred; HD or normal quality |
$600 |
| 30 Seconds Video Format: Windows Media Video (*.wmv); widescreen preferred; HD or normal quality |
$500 per theater |
e-NEWS
NDW Regional eNews
This monthly eNews is designed to keep our military patrons informed about the Fleet & Family Readiness (FFR) facilities, events and promotions within Naval District Washington. Installation we serve are NSA Annapolis - NSA Bethesda - NSF Dahlgren - NSF Indian Head -NAS Patuxent River - NSA Washington (Navy Yard) - Joint Base Anacostia-Bolling. Include a company advertisement to reach an audience of over 22,000! Ad sizes vary and range from $200-$500.
| Monthly Rates | |
|---|---|
|
Full Color Ad |
$400 |
NAS Patuxent River/NRC Solomons
This is a weekly eNews is designed to keep our military patrons informed about the Fleet & Family Readiness (FFR) facilities, events and promotions specific to NAS Patuxent River and NRC Solomons. It reaches over 8,000 recipients.
| Rates | Weekly | Monthly |
|---|---|---|
|
Side Column Ad |
$100 | $350 |
Print Advertising
Publications
MWR 411 Magazine
Joint Base Anacostia-Bolling: This monthly, full color publication features a 24 page spread with 6,200 issues printed every month. The magazine is the number one way patrons choose to receive information at JBAB. It's available at all MWR facilities to include the Bolling Club, Fitness Centers, Family 
Furthermore, this publication reaches an online audience of more than 10,000 people through the mobile app, ABSalute, email distribution list, social media avenues and website, www.MyWFR.com. Space is limited to first come, first served.
| Monthly Rates | Three Months | Six Months | |
|---|---|---|---|
|
Full Page |
$2,000 | X | X |
| Half Page Format: 8.5in x 5.5in; High Res. PDF CMYK, 300dpi |
$1,000 | $2,500 | $4,500 |
| Quarter Page Format: 4.25in x 5.5in; High Res. PDF CMYK, 300dpi |
$500 | $1,200 | $2,400 |
Happenings Newsletter
NSA Bethesda: This monthly, full color publication features a 24 page spread with 700 issues printed every month. It is distributed throughout the base to facilities such as Fisher House, Tickets & Travel Office, Fitness Center, Child Development Center, Liberty Center, Fleet & Family Support Center and Warrior Cafe. It also featured on the email distribution list, social media and website, www.NavyMWRBethesda.com. It has a circulation of 5,000.
| Monthly Rates | |
|---|---|
|
Full page Format: 7.5in x 10in; High Res. PDF CMYK, 300dpi |
$500 |
|
Half Page Format: 7.5in x 5in; High Res. PDF CMYK, 300dpi |
$300 |
|
Quarter Page Format: 4.25in x 5.5in; High Res. PDF CMYK, 300dpi |
$150 |
Posters
MWR places poster and banners advertisements in high traffic areas around the installation and now your company can too! High traffic areas include, but are not limited to bowling centers, golf courses, snack bars and restaurants, fitness facilities and youth centers. MWR facilities receive up to 500 patrons daily.
| Monthly Rates | |
|---|---|
|
One poster Format: 22in x 28in |
$100 |
Banners and Roll-Up Displays
MWR brings the magic of cinema to life by showing first-run movies at discounted prices to eligible patrons. Two movie theaters are located within Naval District Washington; NSF Dahlgren and NAS Patuxent River. NSF Dahlgren has 12 showings per month with a monthly attendance of 700. NAS Patuxent River offers 36 showing per month with a monthly attendance of 6,200.
| Monthly Rates | |
|---|---|
|
One banner per installation |
$300 |
| Five banners | $1,200 |
| Ten Banners | $2,500 |
| Six Liberty Centers | $600 |
| Format: Up to 6ft x 3ft or 34in x 80in | |
Stage Banners
MWR uses a 15 foot portable stage for many live entertainment events. Events include Asian Pacific Heritage Month, Jazz Fest, Reggae Fest and Oktoberfest. Advertise on a stage banner for one event or all summer long.
| Monthly Rates | |
|---|---|
|
One banner per show Format: 3ft x 12.4ft | Banner may be printed by MWR for $250 |
$300 |
Installations Within Naval District Washington
NSA Annapolis - Annapolis, MD
NSA Bethesda - Bethesda, MD
NSF Dahlgren, Dahlgren VA
NSF Indian Head, Indian Head, MD
NAS Patuxent River, Lexington Park, MD
NRC Solomons, Solomons, MD
NSA Washington (Navy Yard) - Washington, DC
Joint Base Anacostia-Bolling - Washington DC
Naval District Washington (NDW) Customer Base
Active Duty and Dependents by Installation
Where We Live
